In a future of health focussed on preventing disease, ageing may no longer be defined by disease, but, rather, extended vitality. This shift could have far-reaching implications.
WHAT impact might the expansion of health span—the amount of time that one is healthy in life—have on society? The future of ageing could look radically different than the experiences people have today.
While longevity has increased in the last century, the years we have gained were not added to the end of life. Instead, says Dr. Laura Carstensen at the Stanford Center on Longevity, those “extra” years have been added to the middle of life.1 Still, today the average health span (age 63) stops more than a decade short of the average life span (age 79).2 But a future more focussed on maintaining health and well-being, supported by radically interoperable data on health and lifestyle, could extend that time further.
As described in the Forces of change: The future of health, by 2040, we expect the consumer to be at the centre of the health model. The onset of disease, in some cases, could be delayed or eliminated altogether—cancer and diabetes could join polio as defeated diseases.
In this future, the way people age could look very different than today. What will health care treat in this future? How will people work, retire and pay for their later years? How will people live in their homes and in what types of communities? These are the questions we sought to answer through this research.
To get insights on what the future of ageing might look like, we spoke with 30 individuals who are experts in ageing services, policy, innovation and technology. We discussed how ageing might change in the future, what is currently happening that points to those changes and which societal, policy, scientific, technological and economic factors will likely change along the path to 2040. From our interviews, we found several themes that we will highlight throughout the paper. In addition, we conducted secondary research to identify case studies of startups and companies doing work today that provide insights into the future.
We envision the lives of three consumers in 2040 to portray this future, where old age would not be defined by disease and functional limitations, but rather by extended vitality. Chase, who is 40 years old in 2040, is living with indolent non-Hodgkin Lymphoma. But with help from his health advocate, he gets early notifications that his condition has progressed and he needs to adjust his lifestyle through a combination of location-based fitness activity recommendations, a healthy food service and a personal coach. Larry, on the other hand, is 70 in 2040 and still recovering from the loss of his wife two years ago. Larry finds himself bored and missing his wife. His virtual assistant notices a downtick in his mood and connects with his health advocate who recommends he join a local social club that is an extension of a larger virtual affinity network—which Larry also joins. Finally, Dana is 60 in 2040 and has limited access to care and limited disposable income. Through a combination of sensors, a community health hub and smart technology built into everyday items (such as grocery carts), Dana’s depression and possible onset of dementia is caught early and intervened.
Beyond these consumers’ stories, we envision a future in which instead of having entire communities dedicated to housing older adults, people would stay—and continue to be engaged—in the communities of their choice, among people of all ages and supported by care-everywhere technology. Concepts around work and retirement would also have shifted as more years are added to the middle of life.
Health care has been so successful at treating disease that we have more people living with chronic disease today than ever before.3 Compared to the early 1900s, health care today is much better at extending life span after the diagnosis of a disease. But this phenomenon is relatively recent. In 1900 in the United States, the average life expectancy at birth was 47 years.4 Today, the average person in the United States can expect to live well into their 70s and, women, into their early 80s.5 As these gains only happened over the last 100 years, we have had little practise with what that means for society and how people age.
More people living longer with disease has led to many unforeseen changes at the societal level. While it is good that people are living longer and that diseases that once killed people at a young age are now treatable, chronic diseases, many other areas of life have yet to catch up. People’s homes are not equipped for accessibility, communities are not set up to enable people to age well and people retire at 65 because that is what generations before them did. But as consumers increasingly demand change around many of the assumptions that have been made about ageing and as health care and life sciences companies increasingly shift to focus on prevention and supporting health and well-being, we could see new trends emerge.
How can companies shift their focus to health and well-being while also capitalising on changing attitudes around ageing? For one, they may have to adopt emerging technology, which can allow data to be continuously gathered, stored by multiple owners and selectively made available to generate real-time insights needed for personalised, always-on decision-making. Companies should also forge new partnerships by looking beyond health care to understand how other industries support individuals as they age. Many financial services and long-term care insurers, for example, understand a very different set of needs that has not been a major focus for health care organisations. Moreover, they should go beyond health to understand how basic needs, such as access to the internet or the ability to make mortgage payments, are critical building blocks to “treating” the entire person. As these shifts occur, life sciences and health care organisations will likely see new roles and opportunities emerge to meet the demands of consumers.
Above all else, it could require a shift in mindset. The push for data exchange and greater demand from consumers to have access to detailed information about their own health, own their health data and play a central role in making decisions about their health and well-being may propel businesses into an unrecognisable future. Disrupters such as retailers, technology companies and even ones working in the longevity economy are already making strategic investments that could form the foundation for a future of health that is defined by radically interoperable data, open and secure platforms and consumer-driven care. This radical re-envisioning of health will likely require significant action on the part of today’s companies.
As Ashton Applewhite, a leader in the movement to dispel age discrimination, points out in her Ted Talk, “Longevity is here to stay.”6 The generations following the baby boomers are large and will likely live just as long (if not longer). Businesses today should innovate or risk disruption. The leading business models will likely be based on holistic solutions that can adapt to the challenges of many generations to come.
To learn more, read the full report, The future of ageing: What impact might the expansion of health span have on society?
The health industry is on the cusp of a major transformation that will affect all stakeholders. Incumbent players can either lead this transformation as innovative and well-connected market leaders or they can try to resist this inevitable change. A wide range of companies—from inside and outside of the health care sector—are already making strategic investments that could form the foundation for a future of health that is defined by radically interoperable data, open and secure platforms and consumer-driven care.