Growth in Insurance Series: 2025 Insurance Predictions

As part of Deloitte's Growth in Insurance series,  we have looked ahead to what the coming year will mean for insurers. The industry stands on the brink of a transformative era. As we enter 2025, the landscape is set to evolve rapidly, driven by technological advancements, climate change, regulatory shifts, and evolving customer expectations. These forces will reshape how insurers operate, compete, and serve their customers.​

We present eight predictions for the Australian Insurance industry in 2025, informed by both local and global trends. Our predictions reveal how insurers can outcompete, outgrow, and deliver unparalleled value to customers, communities, and shareholders.

1. Digitally enabled customer experiences will accelerate, reshaping engagement and service expectations
2. Generative AI will unlock value as insurers shift from experiments to scaled, targeted applications
3. Serving the underserved will shift from an opportunity to a strategic imperative
4. Future-ready operations will be built through a sustained focus on productivity improvement
5. Technology integration will shape strategic M&A success
6. Unlocking the potential of the extended leadership will drive execution of strategic priorities
7. Climate resilience will drive shifts in risk models
8. Regulatory complexity will heighten the need for business-critical insights

For insurers, the key challenge will be navigating the headwinds and tailwinds of this changing landscape. The ability to outcompete in each of our predictions and deliver enhanced value to customers, communities, and shareholders—while building a more agile, resilient, and responsive industry—will be essential to staying ahead.

Growth in Insurance series:

• State of innovation in the Insurance industry​