Targeting the Mass Affluent

The Mass Affluent hold a large share of Australia’s wealth yet remain an untapped opportunity for the financial services industry.

Instead, this customer base is left within the middle market, between homogenised mass market offerings and highly personalised services targeted at high-net-worth individuals—neither of which are fully meeting their needs.

In this new report from Deloitte, Targeting the Mass Affluent, we engaged 250 Mass Affluent Australians to better understand more about these customers: who they are, where they are coming from and where they are going.

In doing so, we uncovered a segment in a state of flux – uniquely susceptible to change and the non-linear trajectory of wealth building. Far from a homogenous group, we found that the list of attributes that define and divide the Mass Affluent, runs far deeper than their name would suggest.

In better understanding what it means to be a Mass Affluent Australian, it is clear this group represents a unique challenge and an opportunity for financial services organisations. But it starts with understanding what it truly means to be Mass Affluent in Australia.

Read our report to find out more.