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30 Years of Auto

30 Years of Insight. Built for the Road Ahead.

Over the past three decades, the Australian automotive industry has undergone profound transformation, shaped by innovation, resilience and continual adaptation.

As we mark 30 years of Deloitte’s ProfitFocus platform, 30 Years of Auto reflects on the defining trends, data and moments that have shaped the industry’s evolution.

From the early days of structured financial reporting to today’s complex, performance driven dealership landscape, the story is one of learning, growth and an unwavering pursuit of benchmark performance.

This milestone report sits alongside our latest Dealership Benchmarks and Global Automotive Consumer Survey (GACS) insights, providing a comprehensive view of where the industry has been, how it is performing today, and the forces shaping its future.

If the past three decades have shown anything, it is this: the Australian automotive industry is tough, and its people are tougher.

2026 Dealership Benchmarks

To support dealers in these changing times, we are delighted to present our 2026 Dealership Benchmarks for the Australian and New Zealand car mark

2026 Global Automotive Consumer Study

Australian Market

The global automotive industry is moving through one of the most transformative periods in its history. While innovation across the value chain continues to accelerate, the industry’s centre of gravity remains the consumer - whose expectations around value, access, and experience are changing.