“The ADAM Platform is complex, but its objective is simple: improve customer experiences by understanding their preferences in near real-time and tailoring experiences accordingly,” says Mohanoe Mokhitli, General Manager, Data and Analytics, Group Business Intelligence Competency Centre, at MTN Group. “Google Cloud was the clear choice as the technology foundation due to its connectivity across Africa, scalability, and analytics tools.”
In this video, Shyam Ranchod, Director at Deloitte Africa and Nikos Angelopoulos, MTN Group CIO discuss the innovative step in real-time customer experience customisation of the MTN ADAM Platform.
Watch Shyam Ranchod – Director at Deloitte Africa Consulting & Nikos Angelopoulos – MTN Group CIO take us through the value the MTN ADAM Platform creates for customers.
The MTN ADAM Platform brought together data scientists from 11 different African countries to co-create a uniquely African solution. Director at Deloitte Africa, Shyam Ranchod and MTN Group CIO Nikos Angelopoulos are in conversation about the fact that the MTN ADAM Platform is a proudly African solution in a proudly African market.
Purpose was at the forefront of the hearts and minds of the African data scientists developing the MTN ADAM Platform. How to drive an impactful, purposeful change in customer experience. Hear more from Deloitte Africa Director, Shyam Ranchod as he discussed the purpose behind the MTN ADAM Platform with Nikos Angelopoulos, MTN Group CIO.