Innovating toward Sustainable Abundance
“Through a shared commitment to innovating toward Sustainable Abundance, we can help drive healthy growth and expanded prosperity, while fulfilling our collective aspirations across the short, medium, and long term.”
—Eamonn Kelly, Deloitte Chief Futurist
Sustainable Abundance is a growing movement.
Sustainability and abundance are not opposites. Brought together, they can help drive progress for all of humanity.
Learn what this movement is all about. | 2 min video
What human qualities are important to Sustainable Abundance?
It's our ability to innovate that pushes humanity to discover new ways to do new things to create new value.
Explore the importance of the human spirit. | 3 min video
Redesigning the systems of the past
Activating our human ingenuity, passion, and determination
Critical global systems—economic, political, geopolitical, technological, societal—are under stress today. Not because they have failed us, but because they have succeeded—dramatically changing the world for billions of humans but, in the process, creating new societal and environmental challenges. Now our new era demands their reinvention, as we pursue a better, more equitable, and more sustainable future.
By 2025, two-thirds of the world’s population will face some form of water shortage.
The increase in ocean acidity over the last eight years-the eight warmest on record.
New wealth created since 2020. The richest 1% has captured two-thirds of it.
4 billion people have some form of abundance. How can we create it for the 4 billion who don't?
We can help to seize the moment if we embrace a mindset focused on creating abundance that's universally shared.
Discover this new perspective. | 2 min video
The shifting business landscape reveals big opportunities ahead
Setting our course amid discontinuous shifts. Many of the assumptions and orthodoxies that have underpinned our rulesets for decades are being challenged, creating discontinuity—and opportunity. Five key shifts are underway. Together, these shifts help reveal the broad shape of progress and an increasingly clear, albeit emergent, innovation agenda.
How can science and technology advance Sustainable Abundance?
Science is no longer bound by human imagination. Technology is driving a new model of scientific discovery that can help foster sustainable development.
Explore technology's game-changing potential. | 3 min video
How can we amplify the innovations already in progress?
A diverse and dynamic "living laboratory" is already at work shaping a brighter future in which humans can thrive.
Learn key areas where innovation is underway. | 4 min video
The new innovation agenda for Sustainable Abundance:
Determining the future of design instead of by default
Every business will, of course, have its own unique opportunities to contribute to the next wave of innovation. Fortunately, a diverse and dynamic “living laboratory” is already energetically at work, shaping a brighter future to help people and planet to thrive.
That’s why it is now possible to identify some of the most critical dimensions of our growing collective efforts—and examine how our organizations can best contribute to them.
Where to invest and take decisive action:
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Endnotes
Sources: NASA, “How do we know climate change is real?” accessed October 26, 2023; WWF, “Water scarcity – Overview,” accessed October 26, 2023; Oxfam, “Richest 1% bag nearly twice as much wealth as the rest of the world put together over the past two years,” press release, January 16, 2023.
