The State of Generative AI in the Enterprise: Industry cuts
Explore Deloitte’s 2024 year-end findings, curated by industry
Our year-end report tracking Generative AI adoption revealed that organizations are setting their own pace on the path value, with attitudes, priorities, and challenges varying by industry and sector. Download your industry’s cut of the report below for a deeper look.
About the series
Deloitte’s quarterly pulse survey monitored Generative AI investments, challenges, and successes throughout 2024. The forthcoming edition will broaden this lens to cover other forms artificial intelligence in the enterprise, including agentic AI, physical AI, and more. Subscribe to receive an alert when the 2025 report is released in January 2026.
One key finding from the report showed that a strategic shift is emerging, from technology catch-up to competitive differentiation with GenAI. Beyond the IT function, organizations tend to focus their deepest GenAI deployments on parts of the business uniquely critical to success in their industries. Discover more about they’re applying AI in each industry cut.
A strategic shift is emerging, from technology catch-up to competitive differentiation.
The State of Generative AI in the Enterprise, Q4 report
Industry cuts
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Beena Ammanath
Nitin Mittal
