What if the key to business excellence isn’t transformation but honing your systems with intent? Learn how leaders can achieve lasting success by aligning daily actions with purpose to stay sharp and avoid organizational drift.
"In an increasingly complex world, leaders must think in new ways. Hone offers an ambitious yet practical management philosophy on how to stay true to the essential purpose of your organization at a time when strong leadership and driving impact are more important than ever."
Paul Polman, former CEO, Unilever; Co-author of Net Positive
Coming September 30
Available for preorder
Order Hone from your local bookstore or any of the retailers below
Amazon | Barnes & Noble | Bookshop | Porchlight
The third in a trilogy of business books written by renowned consulting leaders and two-time Thinkers50 nominated authors Tuff and Goldbach, this book explains why and how to optimally hone your organization with highlights including:
Engaging, practical, and inspiring, Hone is a must read for leaders in every sector—private, public, and nonprofit—who want to unlock new sources of advantage in a world defined by relentless uncertainty and rapid change.
“If you’re serious about driving change, this book belongs on your desk. Solving intricate challenges, like sustainability, requires reengineering how organizations work from the inside out. Hone offers a smart, grounded blueprint for leaders looking to make real, measurable progress.”
Amelia DeLuca, CSO, Delta Air Lines
“Even in the strongest companies, leaders can wake up and ask, ‘how did we get here?’ In Hone, Tuff and Goldbach offer a practical framework for executives looking to maintain brand relevance and high performance in a complicated global landscape.”
Bill Newlands, CEO, Constellation Brands
“Today’s challenges demand that we work together—globally, cross industry, and bridging public and private sectors—like never before. Hone offers the tools you need to forge powerful partnerships across diverse organizations, ignite shared purpose, align action, and drive the change our world urgently needs.”
Kate Brandt, CSO, Alphabet/Google
“Hone brilliantly defines management systems as the ‘nervous system’ of organizations. This provocative, human centered book powerfully shows how these crucial, overlooked executive tools have a daily role to play in business success.”
Shelley Zalis, Founder and CEO, The FQ
“With constant change, seismic ‘transformations’ don’t cut it anymore—it’s like trying to win a marathon by sprinting. Instead, we need honing by hands-on leaders and agile, aligned teams that are constantly iterating. Modern leaders who adopt this approach will have their organization flying past the competition.”
Sowmyanarayan Sampath, CEO, Verizon Consumer