ATSC 3.0 is the latest broadcast standard approved by the Federal Communications Commission (FCC) in 2017. By upgrading to 3.0, broadcasters can enhance live video content experience for their viewers and gain the ability to deliver any type of internet data, whether text, audio, video, or software, as well as advanced Global Positioning System (GPS) data, to their live video broadcast.
 

How it works:

• Content is broadcast via TV towers and Single Frequency Networks (SFNs) to a compatible smart TV or ATSC3.0 Tuner
• Signals are networked via Multiple Frequency Networks (MFNs)
• Simultaneously transmits live and IP-based content
• Delivers content and data to devices with 3.0 receivers
• Provides an interactive solution when receivers converge with broadband

There are numerous ATSC 3.0 benefits, such as:
 

• Efficient delivery of IP content: One of ATSC 3.0’s benefits is that its one-to-many infrastructure makes it more efficient than broadband’s one-to-one design, enabling broadcasters to send data to multiple users at the same time with a single signal.
• Expanding connectivity access: Upgrading broadcast infrastructure with ATSC 3.0 can help overcome the digital divide by complementing existing broadband networks with efficient one-to-many data delivery.
• Rapid and cost-effective deployment: Unlike broadband providers, which require new infrastructure and extensive construction to extend fiber, cable, and wireless networks, ATSC 3.0 is rapidly deployable because it leverages existing TV infrastructure.
• Enhanced viewer experience: The ATSC 3.0 standard powers 4K Ultra HD visual content with high-dynamic range and extended color gamut and Dolby AC-4 Atmos audio.
• Resilient infrastructure: The physical resilience of broadcast towers, paired with the redundancy built into multitower networks in every US market, dramatically increases the likelihood that broadcast transmissions remain operational following catastrophic events.

Next steps

• End-to-end ecosystem: Gather broadcasters, technologists, suppliers, and government to understand the public service capabilities of ATSC 3.0 and regulatory and ecosystem requirements for enabling a seamless and efficient transition.
• Broadcasters: Collaborate to develop nationwide ATSC 3.0 deployment strategies to ensure continuity of critical broadcast services during a transition period.
• Technology firms and device manufacturers: Explore 3.0 as a viable IP data delivery option with the potential to deliver significant cost savings over traditional wireless distribution and ready supply chains to meet increased demand for ATSC 3.0-compatible devices.

Learn more

Read Deloitte’s 2022 white paper for a deep dive into ATSC 3.0’s potential, and explore our 2025 update to understand the steps needed to accelerate its full adoption.