Skip to main content

Creative business transformation

Transformations that think differently

New technology, combined with cultural, political, and pandemic-related shifts have created problems that require new solutions and a new way of thinking. Creativity offers a path forward. But creativity could be fading at a time it’s needed most.

A radical re-think: Why business transformation needs to get creative

In Deloitte Digital's analysis of over a decade’s worth of company profiles, we see a shift in leadership roles that may be deprioritizing creativity across the organization. This is leaving a gap in c-suite leadership, talent, and culture. In short, a creativity gap is forming across business. To identify how to fill this gap, Deloitte Digital and LIONS analyzed Creative Business Transformation entries and held in-depth interviews with award-winning brands and found what will take us further: business transformation powered by modern creativity.

Explore the full report

What got us here won't take us much further: Transforming businesses creatively. The research was presented live at Cannes Lions 2022