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As AI reshapes the record-to-report process, controllership leaders have an opportunity to rethink how financial close and reporting are managed. Learn how organizations can move from experimentation to meaningful transformation by aligning technology, data, and human expertise.
A blog post by Travis Behan, Louis Eksteen, Tom Toppen, and Katie Glynn
From intelligent financial close automation to AI-driven insights, finance leaders have an opportunity to reimagine the financial close and unlock greater value across controllership.
For finance and accounting professionals, the financial close has always required a careful balance of speed, accuracy, and control. That balancing act is becoming increasingly complex as organizations navigate growing reporting demands, evolving business needs, and greater expectations for timely financial insights. At the same time, many controllership teams continue to rely on manual processes and fragmented systems that make it difficult to keep pace.
Artificial intelligence (AI) presents an opportunity to change how the close operates. From automating routine accounting activities to identifying exceptions and generating real-time insights, emerging AI capabilities are opening the door to a more efficient, connected, and intelligent record-to-report (RTR) process. For controllership leaders, realizing this potential calls for a thoughtful approach to technology adoption, supported by strong governance, reliable data, and a workforce equipped to make the most of these capabilities.
The potential for AI extends across the entire RTR process, creating opportunities to streamline activities that have traditionally required significant manual effort. As these capabilities mature, organizations can begin moving toward a more continuous, connected, and insight-driven approach to financial management.
Consider how AI and machine learning (ML) could help reshape key activities:
Together, these capabilities offer a glimpse into a future where controllership teams spend less time managing repetitive tasks and more time interpreting results, addressing risks, and supporting strategic business decisions.
In this reimagined future, it is important to note that human judgment is and will remain essential. Finance professionals will continue to play a critical role throughout this evolution when reviewing entries, interpreting policies, investigating variances, and providing oversight. With AI handling more routine activities, teams can devote greater attention to the work that benefits most from their expertise and delivers greater value.
Navigating the challenges of AI-driven controllership
Despite its potential, integrating AI into financial close processes does come with practical challenges.
Fragmented financial data can undermine confidence in AI-generated outputs, while legacy systems and governance gaps can often make it difficult to move promising initiatives beyond the pilot stage. AI also introduces new considerations for internal control over financial reporting (ICFR), which will require organizations to evaluate how existing control frameworks should evolve alongside emerging capabilities.
Operational pressures can add another layer of complexity. Many close activities remain dependent on a relatively small group of finance professionals, even as reporting timelines tighten and business requirements grow in this environment. Organizations must also consider how to demonstrate that AI investments can deliver measurable returns, particularly when implementation costs and competing priorities are also under scrutiny.
Addressing these challenges begins with understanding where the friction exists today. A phased approach that prioritizes high-value opportunities, establishes appropriate safeguards, and demonstrates tangible results can help organizations build confidence and sustain momentum.
An effective intelligent close depends on more than the capabilities of any single technology. Organizations also need the underlying processes, data structures, and operating environment to support it.
Six leading practices can help establish that foundation:
These practices can provide a framework for modernizing the close while also supporting broader finance transformation objectives. They also highlight the importance of aligning technology adoption decisions with how people work, how information flows, and how the organization expects to evolve.
As controllership explores AI solutions, determining the right investment approach is an important part of the transformation journey. Building capabilities internally, purchasing established solutions, or adopting hybrid models each offer advantages depending on the organization’s needs and strategic objectives.
There isn’t one single solution that reigns above all others. The key is to weigh the benefits of each option and what the organization truly needs. Several factors should guide the decision, including architectural flexibility, data privacy, use-case complexity, user experience, industry-specific requirements, and total cost.
For standardized activities, established solutions may offer a more efficient path forward, particularly when implementation speed, security, and auditability are priorities. More specialized capabilities may warrant a tailored approach.
A good rule of thumb for a successful implementation: Invest in solutions that fit the organization’s needs today while providing the flexibility to adapt as those needs change.
A use case for building an agentic insights platform
Moving from experimentation to enterprise value requires a clear understanding of the business challenges AI is intended to help address.
Consider an example involving the development of an agentic insights platform for a large company. Faced with fragmented data, spreadsheet-heavy reporting, and legacy technology constraints, the organization focused on establishing a governed single source of truth and improving the access to financial information.
The initiative began with a targeted minimum viable product (MVP), supported by a prototype and a roadmap that prioritized user needs. This approach helped validate the experience, focus investment, and establish a foundation for future expansion.
The resulting platform demonstrated improvements with efficiency, effectiveness, and controls. Manual data-gathering activities that previously took days could be completed in minutes, while access to more real-time information supported timely decision-making. Consistent metrics and traceable information also helped reinforce governance.
This example illustrates the value of starting with a more defined business need, demonstrating results, and building out from there. Early successes can provide both the evidence of value and the organizational confidence needed to support expanded adoption.
As organizations advance their AI journeys, several lessons can help translate early progress into sustainable transformation. They include:
The evolution toward an intelligent close creates opportunities for controllership teams to operate with greater efficiency, strengthen financial oversight, and deliver more timely insights to the business.
Ultimately, progress will depend on making deliberate choices about where AI can create value, establishing the right foundations, and bringing people along throughout the transformation. Controllers and finance leaders who approach these efforts with clear priorities and a commitment to continuous improvement will be better positioned to turn emerging AI capabilities into lasting results.
As AI continues to evolve, so too will the possibilities for financial close and reporting. For controllership leaders, there is an opportunity to help shape that evolution—by fundamentally rethinking what the close can deliver and creating a more agile, insight-driven finance function that meets today’s demands of today while preparing for what comes next.
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