State of the US consumer: July 2025
Consumers say they’re saving less, as planned monthly spending ticks higher
Article
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2-min read
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30 July 2025
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Consumer Industry Center
Key insights about US consumers from Deloitte’s ConsumerSignals
- Deloitte’s financial well-being index remains on a steady downward slide since December 2024 (figure 1).
- Consumers remain braced for higher prices, with grocery inflation expectations remaining elevated and gas inflation expectations rising (figure 2).
- Some optimism emerged as discretionary spending intentions rose for the second consecutive month; however, spending on nondiscretionary categories is also rising, hinting at persisting cost pressures that could contribute to consumers’ cautious outlook overall (figure 3).
- The recent growth in spending intentions is playing out across most major categories, with groceries being a clear exception (figure 4).
- Notably, spending intentions for leisure travel hit a new four-year high, even as monthly planned spending on big-ticket expenses like housing and transportation increased (figure 4).
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BY
Stephen Rogers
United States
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