State of the US consumer: June 2025
The slight upticks in household finances and discretionary spending intentions seen in May are optimistic signals, but not enough to break longer-term downtrends
Article
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3-min read
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30 June 2025
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Deloitte Center for Consumer Industry | Deloitte Center for Global Economic Research
Key insights about US consumers from Deloitte’s ConsumerSignals
- Deloitte’s financial well-being index recovered slightly in May but remains down 6 points compared with December 2024 levels (figure 1).
- Expectations of rising prices show signs of easing but remain elevated compared with late 2024 (figure 2).
- Mirroring the bounce in financial sentiment, discretionary spending intentions saw the first uptick in nine months, but remain well below 2021 levels (figure 3).
- Spending intentions continue to shift as essential costs climb (figure 4).
BY
Stephen Rogers
United States
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