Skip to main content
Welcome to Deloitte

If we have selected the wrong experience for you, please change it above.

Fair Valuation Pricing Survey, 24th edition

Emerging and maturing industry trends

The 24th edition of our Fair Valuation Pricing Survey (FV survey) explores how fund groups are adapting their valuation operating models amid increasing complexity, including the challenges that come with growth in private markets, heightened regulatory attention, and rapid technological change. Across the topics covered, a consistent theme is emerging: Valuation practices must become more dynamic, but strong governance, human oversight, and transparent reporting remain essential to maintaining trust in fair valuations.

Key takeaways

  • Private-market growth, including private equity and private credit, is increasing complexity across valuation operating models
  • Valuation practices need to become more dynamic, with private credit increasingly subject to more frequent pricing and reliance on third-party valuation providers
  • Regulatory expectations continue to heighten the need for responsive valuation policies, governance structures, independent reviews, and risk management processes
  • Artificial intelligence (AI) is emerging as an important capability—but digital focus must remain human-led, with formal governance, controls, and accountability
  • Human-led oversight, documentation, reporting, and Rule 2a-5 remain critical to maintaining confidence in reported fair valuations

Adapting governance and valuation operating models amid increasing complexity

The industry’s strategic drive to provide options for retail investors shows no signs of slowing, and this will continue to put stress on the valuation operating model. In addition, private credit is increasingly subject to more frequent pricing and enhanced reliance on third-party valuation providers. Although daily updates to observable market inputs are becoming more common, many fund groups continue to perform a comprehensive revaluation of underlying assumptions less frequently. This distinction underscores the importance of understanding whether more frequent pricing reflects a full reassessment of fair value or primarily an update to market-based inputs.

Complexity in governance and valuation operating models is also being impacted by technology advances with AI leading the way. While spreadsheets, data analytics, data management tools, visualization, and workflow platforms remain foundational components of the valuation operating model, AI and AI use cases are emerging as an important new capability. The FV survey indicates that organizations generally view AI as an enhancement to existing processes rather than a replacement for professional judgment (i.e., digital-driven and human-led).

From a governance perspective, the requirements of Rule 2a-5 have now largely been memorialized in established frameworks. Today the focus has shifted to targeted refinements. Consistent with the requirement for active oversight, boards of directors/trustees (Boards) will continue to encounter both industry and organizational developments that may prompt changes—with regard to risk assessment, conflicts of interest, or certain aspects of Board reporting. It remains to be seen how governance practices will evolve as fund groups consider valuation risks, portfolio complexity, and regulatory expectations.

Finally, the FV survey provides practical insights into governance and pricing practices across equities, fixed-income investments, derivatives, and more. Together, these findings illustrate an industry balancing operational efficiency and innovation with the need for consistency, transparency, independent challenge, and effective Board-level oversight.

Key themes and findings

As investment in private equity and private credit becomes more prevalent in mutual funds and garners even more investor interest and regulatory scrutiny, fund groups should focus on strengthening the valuation operating model with a focus on policies and procedures. This includes establishing appropriate checks to capture any necessary valuation adjustments to account for credit deterioration, as well as maintaining robust oversight of external specialists, including their methodologies, documentation, and technology. Ultimately, the priority should be a scalable and well-governed process that preserves consistency, transparency, and professional judgment. As private-market exposure grows, fund groups aim to effectively manage the valuation risk created by the increased complexity.

Against a backdrop of continued private-market growth, evolving investment strategies, and rapid technological advancement, the SEC is broadening its regulatory focus. While established priorities remain significant, such as compliance programs and new rule implementation, there is also an emphasis on complex and less liquid investments, private credit, cybersecurity, AI, and the controls supporting increasingly sophisticated operating models. This expanding agenda reflects the need for fund groups to demonstrate that their governance and valuation models, valuation practices, risk management framework, and compliance programs are keeping pace with market innovation, increased complexity, and heightened expectations related to investor protection.

As an industry, fund groups continue to explore the role that technology plays in the governance and valuation operating models. In past editions of our FV survey, conversations about technology may have centered on spreadsheet tools, data analytics, data lakes, and data visualization tools, to name a few. However, momentum related to adoption of those tools has plateaued. What is taking their place and energy is the widespread and growing focus on AI—the seemingly limitless potential use cases, as well as the complexity, questions, and risks AI use cases inevitably raise. As may be expected in the current climate, FV survey participants signal a shift toward considering AI in the valuation operating model.

As noted in previous editions of this survey, the implementation choices made in the course of adopting the requirements of Rule 2a-5, including the design of governance arrangements and Board reporting, have now largely been memorialized in established frameworks. Critical to the adoption of Rule 2a-5 was the close collaboration with fund groups and their Boards to ensure expectations were agreed to and met, and Boards could comply with the SEC’s prescription that Boards perform active oversight over the valuation process. Consequently, the focus has shifted to targeted refinements based on the evolution of valuation risks, portfolio complexity, and regulatory expectations.

Looking ahead

This year’s FV survey has made it clear that complexity is here to stay. The convergence of private-market hard-to-value fund holdings (including the launch of alternative funds), implementation of AI use cases, and the regulatory focus on both of these maturing trends will have fund groups needing to plan ahead to manage this complexity and the risks that arise.

Download the full report

Past surveys

While each year’s survey report highlights significant year-to-year changes, readers can make their own comparisons by reviewing past surveys in full.

Did you find this useful?

Thanks for your feedback