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A practical discussion of ways to strengthen cookie governance, monitoring, and accountability while building confidence in the consumer consent experience.
Host: Jimmy Firth, senior manager, Deloitte & Touche LLP
Presenters:
Eric Bowlin, partner, Deloitte & Touche LLP
John Pestana, CEO, ObservePoint Inc.
Key Takeaways
Website tracking supports digital experiences and business needs, but consent choices and actual tag behavior can diverge across digital properties as consumer expectations, regulatory enforcement, and litigation intensify scrutiny, leaving organizations to manage evolving privacy, operational, and reputational risks. We'll discuss: