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Building tomorrow’s leaders through sports
The game has never been just a game. For many, it’s where confidence takes root and leadership begins. Deloitte is collaborating across sports to help more athletes stay involved and carry those skills into the future.
Every play moves the game forward
The WNBA is reaching new audiences and changing how fans experience the game. Deloitte is helping turn that excitement into what comes next for women’s basketball.
“Sport is one of the most powerful leadership accelerators, and the evidence is clear—the skills built in competition are the same ones that make exceptional leaders.”
Lara Abrash, Chair, Deloitte US
The women’s sports market is projected to reach $3 billion in revenue in 2026
Women’s sports is gaining fans, investment, visibility and momentum. New leagues, larger audiences, stronger media attention and commercial interest are creating opportunities across the ecosystem. But lasting growth requires more than attention. It requires stronger pathways for athletes and coaches, better infrastructure, actionable insights, and sustained commitment to turn momentum into meaningful opportunities for the leaders and fans shaping what comes next.
85% of women surveyed who played sports say the skills they developed were important to their career success
Leadership doesn’t begin with a title. It starts with every challenge faced, teammate supported, and lesson learned through sports. The confidence to step up, the courage to take on challenges, and the ability to work toward a shared goal can shape how women lead in their careers and lives.
Girls leave organized sports at nearly twice the rate of boys
Too many girls step away from sports during adolescence, often before discovering where sports can take them. Staying in the game can help girls find community, navigate challenges, and build the teamwork, communication and leadership skills that last beyond the final whistle.
Creating pathways for leadership and growth
Deloitte brings together athletes, coaches, businesses, researchers and partners to strengthen the pathways, infrastructure and insights that help more people move from sports into leadership.
Turning momentum into progress
Together, we intend to turn this momentum into meaningful growth for the leaders of tomorrow and advance the commercial future of women's sports.
Game changers: Unlocking the potential of women’s sports
Women’s sports is growing fast, and the opportunity seems to be getting bigger. Game changers explores how rising audiences, investment and visibility can translate into lasting growth and gives leaders practical insights on the media, matchday experiences, business models and infrastructure to help the game thrive.
Proud supporter of the WNBA
Deloitte is helping the WNBA bring the excitement of the court to fans in new and meaningful ways. From the WNBA App built by Deloitte to the digital platforms and business strategies behind it, we’re helping the league connect with more fans, deepen engagement, and shape what’s next for women’s basketball.
The Athena Pledge
The Athena Pledge—supported by leading brands that aspire to mobilize investment, research and opportunities in the industry—aims to rally other brands to commit to increased spending and support in the women’s sports ecosystem. The pledge aims to expand visibility, support athletes, engage fans, and turn growing optimism into meaningful progress.
