United States Golf Association
Collaborating on the course ahead
As a proud sponsor and trusted advisor, Deloitte brings together the insights, in-demand skills, and technology capabilities to help the USGA transform its business and elevate the game of golf.
Deloitte helps the USGA drive business progress for golf
The best amateur and professional players competing on some of the most iconic courses. Increased participation of recreational golfers. Celebrating the history of golf and engaging fans in new ways. These are pillars of the USGA’s mission and we’re proud to support it as a sponsor and trusted advisor. From elevating championship experiences for fans to leveraging AI, harnessing data, and supporting tax needs, we bring together the experience, talent and technology to help the USGA drive progress across many aspects of the organization.
AI and the Rules of Golf. A pairing no one saw coming.
As golfers increasingly reach for their phones instead of printed rulebooks hiding in the darkest corners of their golf bags, the USGA is working with Deloitte to make the Rules of Golf easier to access and understand. The AI-powered tool delivers fast, clear answers, grounded in the USGA’s proprietary rules content and built to improve consistency and accuracy. It also helps the USGA respond more efficiently to roughly 17,000 annual rules inquiries, reinforcing the USGA’s role as the game’s trusted authority.
A Unified Data Platform that puts insights into play
What do you do with mountains of data—but an unclear path to action? If you're the USGA, you build a Unified Data Platform (UDP) with Deloitte to turn scattered scores, membership info and audience interactions into a single, dynamic view. It’s an approach to data that has the power to change the game for organizations everywhere.
U-S-G-A: A vision for the future
Deloitte facilitated the USGA’s strategic journey, helping to articulate its purpose and winning aspirations. The work's impact can be seen across the organization—serving as a guidepost to ensure that initiatives, programming and investment are prioritized across the USGA’s four strategic pillars.
USGA App built by Deloitte driving major results
When the USGA looked to enhance some of its most important digital properties, it brought in Deloitte for a blend of strategic approach, deep insights and tech capabilities. We helped the USGA elevate the fan experience with the USGA App built by Deloitte.
growth in app installs year over year
YoY increase in unique users to the app
on the iOS App Store in the Sports Category during the U.S. Open
* Source: USGA, internal and owned research, April 2026.
