Perrine Masset is a Partner at Deloitte UK who specializes in helping global organizations reinvent how they grow. Working closely with senior business leaders, she guides companies through complex customer, commercial, and marketing transformations. Her work is specifically focused on helping organizations navigate one of the most significant shifts in modern business history: the powerful convergence of artificial intelligence, data, emerging technology, and rapidly changing customer expectations.
With an extensive career spanning more than 19 years, Perrine has built a highly unique professional perspective by working across brand, technology, agency, and consulting environments. This diverse background allows her to seamlessly connect high-level strategy and creative vision with data-driven execution, effectively bridging the gap between bold corporate ambition and practical, real-world transformation.
Her sector experience covers consumer goods, life sciences, retail, media, and technology, where she has successfully helped international organizations redesign their operating models, modernize commercial capabilities, unlock the value of AI, and create more meaningful, lasting customer relationships.
Perrine is particularly passionate about the strategic application of AI and emerging technologies to drive sustainable business growth while simultaneously strengthening trust, relevance, and human connection. She firmly believes that technology alone does not create a lasting competitive advantage; rather, the organizations that succeed will be those that combine cutting-edge innovation with clear purpose, commercial discipline, and a deep understanding of people.
A strong advocate for diversity, equity, and inclusion, Perrine is deeply passionate about mentoring and developing the next generation of female business leaders, helping them build successful careers without compromising their authenticity.