Menes is a Senior Manager in Deloitte’s Customer practice, serving Financial Services clients. More than 15 years, he helped leading banks, payment firms, and Fintechs across the US, Europe and Asia, define and execute on winning customer strategies. He brings the unique ability to drive clients' entire growth journey, starting with strategy design, and orchestrating product & innovation, engineering, and marketing transformations that yield business impact quickly. He is at the forefront of innovative plays in Banking & Payments, leading the most recent agentic transformations and innovations in the marketplace. Beyond client work, Menes contributes to customer and innovation management theory and practices, solicited as visiting professor at the University of California (San Diego).