Matt serves as the US Hospitality Leader with a primary focus on Digital Product and Innovation. He has more than 20 years of experience leading cross disciplinary teams to identify, design and stand-up new businesses, digital products, loyalty programs and experiences. He is an expert in design thinking and concept development and applies it along the end-to-end journey, from sensing and scanning to inception, prototype, pilot, implementation, launch, and scale. He has also helped numerous clients organize for digital products and deploy digital capabilities.