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Jon Yoo is a Principal in Deloitte’s Retail & Consumer Products practice and a recognized leader at the intersection of retail, stores, and technology. For more than 30 years, he has advised clients on driving growth through customer centric digital solutions, modernizing store operations, and elevating the in store associate experience. Jon leads end to end transformations—from architecting the digitization of physical stores and enabling consumer facing digital capabilities. Jon received a Bachelor of Science in Electrical Engineering from Marquette University.