Jeremy Cranford, CFA is a senior financial advisory leader in Deloitte’s Strategy & Transactions practice with more than 27 years of experience advising companies and private equity on enterprise growth strategies, mergers & acquisitions, joint ventures, strategic alternatives, reorganizations, capital allocation, and financial disputes.
Jeremy's work spans the full deal lifecycle, including M&A strategy, commercial diligence, valuation, negotiation support, integration planning, and advanced analytics and modeling. Jeremy has held senior leadership roles globally, including time in Deloitte’s Corporate Finance practice in London, where he worked with leading strategic clients and helped build the firm’s global IP valuation capabilities. He focuses on the Technology, Media, and Telecommunications (TMT) and Consumer industries and is a frequent speaker on business model design, early‑stage technology valuation, EVA, CFROI and capital allocation. Jeremy also serves on Deloitte valuation committees, leads the firm’s global equity risk premium pricing, and has co‑authored and developed several Deloitte strategic frameworks and professional training programs.