Hasim Surel

Hasim is a principal with Deloitte Consulting LLP and the Chief Product Officer of ConvergeCONSUMER, the decision-making platform built to help consumer-oriented businesses make faster, higher-confidence decisions that drive growth, margin, and customer relevance.

As Chief Product Officer, Hasim leads the strategy and evolution of ConvergeCONSUMER, an AI-native platform that integrates first-party data, differentiated external signals, and predictive intelligence to inform the decisions that move the business – pricing and promotions, assortment and inventory, customer growth and personalization, demand forecasting and planning. The platform is purpose-built not as dashboards or bespoke analytics, but as an operating system for decision-making, combining explainable AI, sector-specific context, and action-oriented workflows teams trust and adopt.

Hasim partners closely with executive teams to pinpoint where decisions break down in practice – where speed lags, confidence erodes, or organizations struggle to align – and to improve the decision systems they rely on. He ensures Converge product innovation remains grounded in the realities of running large, complex consumer businesses, with a focus on building repeatable, scalable capabilities that turn insight into sustained decision advantage.

Hasim lives in Miami, Florida, with his wife, Erika, daughter, Ella, and dog, Coco. He is a graduate of Northwestern University.