Ed Johnson is a principal with Deloitte Consulting LLP, focused on retail and consumer products. He serves as the US Consulting Heart of the Business and IndustryAdvantageTM lead for the Consumer Industry, overseeing Deloitte’s investments in insights, capabilities (including technology innovations), and go-to-market motions specific to the industry. Johnson serves clients on commercial topics such as pricing and promotions, commercial effectiveness, revenue management, and next-generation retail merchandising capabilities. He is co-founder of Deloitte’s Converge Consumer business.