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Dena is a Senior Manager in Deloitte's Consumer practice who focuses on driving profitable, top-line growth for Retail and Consumer Products Companies through strategic pricing, promotions, and product mix.
Dena plays across Retail and CPG, combining strategy and analytics to help her clients build stronger commercial and merchandising capabilities. She excels in transitioning from strategy to execution and is passionate about planning and implementing commercial transformation programs. Her background in retail merchandising and firsthand experience with an omni-channel transformation allows her to deeply understand and support clients navigating significant changes.
Dena received her MBA from the Wharton School at the University of Pennsylvania.
Market: Deloitte United States