Dawn Xiang is a senior manager in Deloitte’s strategy practice with more than 10 years of experience advising leading consumer companies. She focuses on growth and technology strategy, helping clients expand into new markets, design go-to-market models, and build the digital and analytical capabilities required to sustain growth. She leads enterprise transformations that require aligning cross-functional leaders on common ambitions and operationalizing innovation at scale, enabling organizations to adapt with agility and capture long-term growth opportunities.