Christina supports Deloitte's social and creator practice, helping clients navigate evolving challenges in these dynamic ecosystems.
Christina is an executive strategy director at Deloitte Digital, where she oversees social innovation and creator strategy. In this role, she helps Deloitte clients navigate the rapidly evolving social and creator landscape, developing go-to-market and governance strategies that drive business objective through innovative approaches.
Prior to joining Deloitte Digital, Christina spent nearly a decade building Creator Strategy practices at leading platforms including TikTok and Snap. There, she partnered with brands across various sectors to pioneer platform-first activations, with a focus on short form content, creator and influencer collaborations, and augmented reality experiences. Her expertise bridges the worlds of creativity, technology and emerging media to help brands stand out in the social space.