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That Makes Cents: A consumer podcast

Consumers are using their dollars to effect the change they want to see in the world. They’re buying into better by choosing brands that align with their values. This podcast features experts with insights to help you gain a deeper understanding of consumers and shape the future of the industry.

Latest episode:

Unlocking MVP status: How brands deliver more value for the price

That Makes Cents: Season 5, episode 1

On this episode of "That Makes Cents" we dive into the strategies and capabilities that set MVP (More Value for the Price) brands apart in today’s competitive consumer landscape. Our host, Bobby Stephens is joined by Mike Daher, Deloitte’s US consumer industry leader, and Ed Johnson, principal in Deloitte’s US consumer industry practice, to explore how brands can consistently exceed consumer expectations through supply chain resilience, data-driven insights, and innovative use of AI. The discussion highlights the financial advantages of MVP brands, shares personal perspectives on value, and offers actionable advice for organizations aiming to strengthen their market position by delivering exceptional value. Explore the Value-Seeking Consumer paper today.

Transcripts

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About That Makes Cents

Our consumer podcast, That Makes Cents, dives into what consumers are thinking, feeling, and buying right now. Host and Deloitte leader Bobby Stephens talks with industry experts to help you navigate the evolving consumer industry and prepare for what’s next.


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