How your communications can support employee financial wellbeing

The cost of living crisis is making financial wellbeing a top concern for employees. Research from Aviva* shows that a significant 43% of employees don’t feel financially on track for the future.

And while employers aren’t responsible for employees’ financial wellbeing, supporting their people by developing useful resources and promoting in-house initiatives can make a big difference.

Here are some pointers to get you started on creating beneficial communications around financial wellbeing.

• Add a financial education element to existing comms around reward, compensation and benefits. Ensure any potentially bewildering financial terms and concepts are clearly explained using jargon busters.

• Use innovative formats to bring tricky topics to life. Don’t use email to communicate a change in rewards – create a personalised animation or an interactive infographic instead!

• Share relevant articles, explainers and advice with employees to keep them up-to-date on the latest news, changes and trends.

• Go above and beyond for employees to support them in a season of financial worry or difficulty. This isn’t about box ticking, it’s about adding actual value.

As Deloitte’s award-winning employee communications specialists, we can work with you to weave stories which engage employees, instil a sense of belonging, and unpick tricky topics. If this sounds like something you’d like to chat over, send us an email at stitch@deloitte.co.uk – we’d love to hear from you.