Fizzy business: Rolling out a global share plan with a POP!
Rolling out a global share plan with a POP!
Fizzy business
- 90-second explainer animation
- Interactive e-brochure
- Simplified tax guides
- Eye-catching environmentals
- Digital assets
Coca-Cola European Partners (CCEP) needed to effectively roll out their share purchase plan to a new audience of over 33,000 employees in 17 countries and in 10 languages.
They needed to make people feel excited to join the plan, invested in the company and confident they understood all the associated tax implications.
Despite the tight turnaround, and with over 100 deliverables on the list, we produced a dazzling, colourful animation to build excitement, alongside interactive e-brochures, easy to understand tax guides for each country and a whole host of other assets.
Watch the animation
CCEP wanted to build excitement among its global employees in the form of a dazzling and colourful 90-second animation.
A bubbling partnership
Delivering for CCEP in every way was at the utmost importance to us. Yet with a global outreach and multiple translations, challenges soon presented themselves to our creative team.
It’s no secret that share plans are complex and technical. We learned that some of the workforce did not have digital access. And we had to communicate all the brilliant benefits of the share plan in such a way that it emotionally connected to people, with varying levels of financial literacy.
17
Countries
33k
Global employees
10
Languages
100+
Client deliverables
Going further, together
We landed on a single-minded proposition of ‘Let’s do it, together’. This dialed in to the collaborative and inclusive nature of the plan. A true journey of ownership and celebration as shareholders in CCEP.
Our creative team weaved their magic with a plan summary, tax guide, 90-second animation, promotional material, and instruction walkthrough - in multiple versions and languages.
Despite the turnaround time, we delivered a full range of communication to ignite a feeling among employees that together, they can make things even better.
Bubbling over with joy
Since the launch, the equity team at CCEP have received lots of wonderful compliments about the campaign and very few questions about how things work - it’s safe to say our team did their job, and then some.
Take-up not only lived up to, but exceeded CCEP’s expectations, with a 45% increase in targeted countries that previously under-delivered. Overall, global take-up rose to 40% across the business. That’s what we like to hear.
“Stitch have, hands down, delivered quite possibly the best customer experience of any agency I’ve worked with.”
— Dan Coles, Senior Manager at CCEP
Key targets deliver
Previously disengaged countries got excited - 45% decided to join the plan.
Overall global success
Across all 17 countries, the plan saw an impressive 40% take-up, overall.
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Winner
Best Plan Communication GEO Awards 2022
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