Unlimited Reality™: Shape the metaverse

New problem
As medical advancements continue to trend positively, the demand for treatment will continue to increase. For our client, being able to scale their training and safety processes, while still being technologically sound and remaining at the forefront of cancer treatment, required a solution that Deloitte is especially equipped to develop.

New idea
Deloitte built a PoC consisting of five virtual reality training modules to train employees in the use and procedures surrounding the biological safety cabinet (BSC). The modules guided the user through the steps necessary to complete all the BSC's critical tasks and provided verbal and visual cues to assist the trainee. Trainers will be able to access training data, provide personalized feedback, and customize training plans based on the data collected in the VR headset.

New growth
Deloitte 's VR experience allows the trainers and trainees an opportunity to add or be introduced to a subjective training process. The forecasted impact included improved training, efficiency and lower costs associated with training, increased workforce speed to proficiency, and improved workforce and environmental safety.

New problem
A major oil and gas company wanted to maximize the operational efficiency of their global field services organization, reduce O&M costs, reduce machine downtime, increase safety, and improve the overall field service workflow using digital tools.

New idea
Deloitte designed an Assisted Reality workflow and See-What-I-See solution using Microsoft HoloLens to allow experienced field workers to remotely troubleshoot issues on-demand without having to physically travel to those locations.

New growth
The solution resulted in fewer service trips, minimized asset downtime, improved safety, and lowered costs for the organization. The organization was thereby able to cross-skill platform workers and scale the experience of their seasoned subject matter experts across the organization more effectively.

New problem
A branch within the American military was looking to improve warehouse operations using 5G enable frontier technologies. The current picking process and accompanying tech stack take a long time to work through and complete, isn't digitally tracked effectively, and requires military and civilian personnel to physically be co-located at specific times, making the process inefficient and difficult to audit.

New idea
Deloitte Digital designed an Assisted Reality (AR) workflow and See-What-I-See solution using Vuzix and Frontline software to allow for a step-by-step guided pick list on a M400 Vuzix AR headset. This made the warehouse pickers hands free, digitally enabled them to operate without a paper pick list, and allowed material handlers to virtually call and visually co-inspect assets in the warehouse without having to organize and wait for a physical joint inspection meeting.

New growth
The solution will result in fewer physical visits for joint inspections and faster picking enabled by AR, lower human error, much higher visibility into the picking process, and a digital trail of all the picking activities. This will also enable an improved, paperless audit process critical to the military.

New problem
A major US television broadcaster aspired to transform their traditional broadcasting business and grow its audience base through virtual community-based experiences and engagements in the Metaverse. Deloitte along with the client, co-created community experiences in virtual worlds to understand customer segments/user-base behavior, validate commercial viability of experiences, identify new growth opportunity in Metaverse, and test scalability of the solution and technology.

New idea
Deloitte's Unlimited Reality team worked with the client to define its Metaverse aspirations and refine its DTC strategy. With an aligned vision, the team built virtual community experiences leveraging our industry knowledge in sport and a quick strategy sprint to identify key customer behavior and insights. Deloitte also leveraged our established technology ecosystem and alliance to define a solution architecture (tech stack) with both established partners (Unreal) and new and innovative web3 capabilities. With executive buy-in on the strategic vision, Deloitte led the development of the virtual community experience.

New growth
Based on the test and learn vision for the virtual community experience, Deloitte has hypothesized opportunities to increase business value through capturing first-party data, enhancing consumer loyalty, increasing engagement, and thought through ways to generate a new revenue stream in direct to consumer and B2B. Deloitte's deep understanding of the client's broadcast business, markets, our expertise and capabilities in Unreal, Blockchain, 3D creation, Metaverse virtual world development, user center design, and our ability to mobilize across Deloitte enabled the team to co-create innovative solutions with our client and bring solution/prototypes to market quickly to test and learn.

New problem
A global retailer was looking to build a virtual store for several defined test concepts and compare different store layouts that challenged the predominant thinking of customer shopping.

New idea
Deloitte built eight different virtual store layouts in sets of two to test new adjacencies, alcohol positioning, a new “Finds” configurations, and endcap removal.

New growth
Deloitte's virtual store helped the client host approximately 300 respondents shopping at each layout to submit feedback on over 2,700 recorded surveys with a series of questions about their experiences focused on the “why behind the buy”. Deloitte and the client compared sales and perception metrics, and were able to determine each layout's potential and reasoning.

New problem
Our client, a global luxury auto manufacturer, is embarking on a sweeping digital transformation of their global manufacturing environment and ecosystem. Their business goals are to drive step-change improvements in efficiency, agility, flexibility, and quality. Following a guiding principle of “physical follows virtual”, our client decided on a core enabling technology of adopting digital twins to test, predict, optimize, and solve virtually prior to execution in the physical world.

New idea
Deloitte was engaged by our client to lay the foundation of a digital twin for their “test-bed“ campus in Berlin, using NVIDIA's Omniverse digital twin and immersive simulation software platform. Our work illustrates what a “plant of the future” will look like and how digitizing a manufacturing process in a virtual world can unlock a variety of business and delivery strategies for the firm.

New growth
Deloitte's manufacturing digital twin helps build the foundation for our client's virtual first future. Our solution serves as the prototype for immersive simulation as the client continues to execute its digital manufacturing agenda. Deloitte's digital twin “shows, not tells” the future vision and art of the possible for senior management, illustrating in a compelling, intuitive, and immersive manner a powerful digital manufacturing use case to cement senior management support for the transformation.