Deloitte and Salesforce, helping drive change at the University of Hull
From education to life lessons, what we learn at university lasts a lifetime – but for prospective applicants, deciding where to learn is hard.
Technology has made the process easier by improving access to relevant information. However, if you’re a university with a vision to truly transform the student journey – from exploration to application to graduation and beyond – it requires the creation of a seamless custom experience.
The University of Hull had an ambition to create a more streamlined approach to communicating with prospective students, current students, and alumni. Their vision was to transform the student and alumni experience, by improving the use of data and insights. But faced with 27 different systems and data sources across their infrastructure, causing silos and inefficiencies, they needed to make significant changes quickly.
Faced with 27 different systems and data sources across their infrastructure, causing silos and inefficiencies, the University of Hull needed to make significant changes quickly.
What did it take to transform the student journey?
Collaborating with Salesforce, we brought our expertise to bear to develop a custom system infrastructure. OneCRM was created to streamline the data landscape for the University of Hull, facilitating practical data-driven decision making for better targeted and more personalised communications. As well as improving lead conversion to recruitment – from understanding event success, to which markets they need to focus their efforts to boost applications.
Using Deloitte’s Student Connect technology, we created a multi-functional tool that links everything from the moment students open a campus brochure to the day they get their first job. Improving recruitment of prospective students and making their engagement with the university a streamlined and seamless experience.
As a result of us bringing our CRM activity in-house, we’re seeing our teams work much closer together. We’ll be able to keep it optimised, we’ll be able to keep improving the experience, making sure that we get more granular with our data, making sure that we are more reactive.
Catie Winter, Director of Marketing, University of Hull
The implementation of Salesforce really helps us get ahead of the game when it comes to the ease and effortlessness of our journeys.
Alan Garratt, Director of Technology, University of Hull
What has the impact been?
The University of Hull, together with Deloitte and Salesforce, are transforming the student journey. OneCRM has become a centralised hub and ‘one-stop shop’ for staff to see a unified view of prospective student and alumni interactions.
Bringing the CRM system in-house has seen teams across the University of Hull work much closer together, allowing them to optimise and improve the experience for applicants and alumni. This enables a more holistic and personalised student-centric experience, from initial enquiry to alumni engagement - ensuring that students feel valued and supported throughout their relationship with the university.
By leveraging the power of OneCRM, the University of Hull is poised to improve decision-making, streamline operations, enhance stakeholder engagement, and unlock new opportunities for growth and success. Ultimately putting the University of Hull ahead of the game through data-driven decision making.
Empowered by the latest Salesforce technology, and by improving the use of data and insights, we've worked with the University of Hull to create a better experience for their students and alumni.
