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Sean Uprichard

Director | Consumer Commercial Strategy & Business Design Consultant | SME In Commercial Strategy & Business Design / Data Driven Commerce

Sean has over 20 years experience as a practitioner in CPG branded businesses leading initiatives in all manner of business structure (Corporate, Start-Up, Joint Venture, Hot House). His General Management experience and skillset is underpinned by an in-depth knowledge of the FMCG Category, Innovation, Marketing, Customer Development and Digital functions.

Sean has spent his last 5 years at Deloitte focusing on digital transformations in the commercial space with a particular focus on helping our clients unlock material value through a supercharging of their core commercial processes, enabled through the development and deployment of a more data driven and analytical approach to sales and marketing.