Sam leads the Monitor Deloitte strategy consulting practice in EMEA and has focussed on the Technology, Media & Telecommunications (TMT) industry for 15 years. He typically provides growth related consulting and business planning to both corporate and PE clients, inevitably with a strong digital and data dimension. He is passionate about the importance of corporate purpose and its links to long term shareholder value, and is expanding his portfolio of speaking, research and advisory work in this area.