Isabel is a Manager and Marketing transformation specialist. She has helped numerous organisations reshape their marketing and digital functions, making them more efficient, effective, and customer centric. Working within large MarTech programmes, Isabel’s expertise lies in leading the strategy and design of future Marketing operating models, building new capabilities, and implementing new services and propositions through effective change management. Her focus is on ensuring clients get maximum value from their technology investments with the right operating structure that is flexible and scalable for long-term sustainable growth. Isabel’s background in Advertising, where she was the Digital Lead for global clients at Tier 1 advertising agencies, has been invaluable in supporting Deloitte clients with agency management, process design, and performance optimisation.