Ahmed is a professional economist and Assistant Director within the Economic Advisory team, where he leads work involving the intersection of digital markets regulation and economics. He has advised a wide range of clients in the media and technology sectors, including digital platforms, technology infrastructure providers, traditional and new media providers, and payments services. This has included supporting on policy assessment, regulatory strategy and compliance, and insights-driven commercial strategy, with much of his work involving complex economic and econometric modelling and using economic analysis to develop evidenced recommendations. Most recently, Ahmed has been leading engagements with global technology firms responding to new digital regulations and trends, such as the EU Digital Markets Act and the EU Digital Services Act.