Digital Consumer Trends 2024
The UK Cut: Measuring what matters in tech, media and telecoms
Digital Consumer Trends is designed to dispel hype. Now in its 15th year, the survey measures our adoption and interaction with tech, media and telecoms. This year we tackle “era of enough”, and explore how companies can thrive in post-growth markets. From devices, to streaming, connectivity, subscriptions, misinformation, and of course Generative AI – Digital Consumer Trends is a pulse of real people.
14%
of people have used Gen AI for work
33%
don't plan to buy a new device this year
65%
think companies overstate their "green" image
74%
have recognised online misinformation in the last year
Generative AI: 7 million workers and counting
Employees are moving faster than employers on Gen AI, using it to enhance their work (even when they may not have permission). New data from Deloitte’s Digital Consumer Trends UK survey sheds light on how many workers use Gen AI, what they use it for, if their employer encourages it, and the extent to which they understand its flaws. It also examines our collective trust (or mistrust) of Gen AI outputs created by other people, and what this means for the future of customer engagement.
