Skip to main content

The value beyond the hype: Re-Imagining IT through Operating Model transformation to maximise AI value

Rapid advancements in AI are creating chasms between the organisations experimenting with it, those that are reimagining and redesigning to embrace it and the few doing both. But what really drives ROI and scale in this fast-moving landscape?

To realise the true value of AI, businesses need to enable growth, not unintentionally restrict it. And that calls for a major shift in the tech model – and mindset.

Experimenting with AI use cases is a great starting point; it’s how organisations build confidence and unlock performance gains. But turning individual wins into something bigger relies on the right technology operating model (TOM) and rethinking everything from processes, data and controls to people’s roles and skills.

Your operating model could be why early use cases don’t scale

Organisations that neglect redesigning their TOM and focus solely on piloting use cases often see common patterns:

  • Early successes remain isolated, reducing confidence in further investments.
  • Innovations operate on different platforms, held back by inconsistent data or varying controls.
  • Value remains trapped in small pockets of the business.

And it leads to visible consequences:

  • Local value that doesn’t scale.
  • A slower response to contextual shifts.
  • Increased vulnerability when governance varies.
  • A backlog of AI use cases that can’t be prioritised.
  • Interchangeably thinking of agentification and automation needs.

The key to success is to deliberately evolve and design for both your use cases and the TOM. It’s like yin and yang, each strengthening the other.

So why is it happening?

These consequences signal that the business isn’t set up for scaling, not that the use cases weren’t prioritised well.

Federated delivery of AI initiatives works well in theory, but it requires a minimum level of maturity across the organisation to be successful in its adoption and scale. Companies need to know where they sit on the AI maturity curve before they can achieve greater value.

Skip to description

Understanding your AI maturity

AI maturity evolves in defined phases. And for each one, there’s a clear path to progression.

AI capabilities are absent or experimental, with limited integration into processes.

How to progress: Begin with small, low-risk use cases, improve basic data visibility and introduce simple governance guardrails to guide experimentation.

Experimentation begins with initial governance, better data usability and growing AI fluency and skills. These form the building blocks for scaling.

How to progress: Strengthen data reliability, establish repeatable ways of working for AI development, and expand exposure so teams become confident using the technology.

AI enhances domain-specific work through automation and decision support. Benefits multiply. Rather than AI being forced into existing processes, they’re redesigned to get the maximum value from AI capabilities. People become accustomed to using – and capitalising on – the technology.

How to progress: Convert successful experiments into common standards, extend automation into adjacent workflows, and begin adjusting responsibilities where AI consistently supports or executes tasks.

AI becomes increasingly agentic, but within guardrails. Humans focus on oversight, performance and innovation, while the technology handles the routine execution. This vastly changes the skills required across the organisation. It also signals that the organisation is ready for AI solutions that can learn and act independently, reimagining the system of work.

How to progress: Redesign roles, decision rights and workflow patterns so humans and AI can co-create value safely and effectively. Be sure to separate agentic strategy, orchestration and management into the right parts of the operating model

The TOM evolves incrementally from levels 0 to 2 by improving process maturity and data usability, tightening governance, upskilling talent and aligning architecture. But the shift from levels 2 to 3 is different. Here, it’s not just about deploying more AI. Instead, there’s an inflection point where organisations need to answer a fundamental question – how will humans and AI systems work together?

The answer will shape how work is designed, how decisions are made and how value is created.

Defining the path to human-AI partnership

Three distinct paths emerge, each representing a different, but equally valid, model of human-AI collaboration.

These are not maturity levels, but design choices that reflect how human-AI partnerships will work within the business. They are shaped by context, risk appetite and sector.

Machines manage predictable high-volume processes, reducing manual intervention. Humans oversee exceptions and performance.

Suitable for: Operational environments focused on scale, speed and consistency.

AI generates insights and performs routine actions while humans guide, validate and intervene.

Suitable for: Judgement-based or regulated environments where human oversight remains central.

Humans lead with creativity and strategic judgement and are supported by AI agents generating options, simulating outcomes and co-creating.

Suitable for: Design, planning and innovation

The choice matters, because each path requires changes to the TOM. The difference is how deep and broad those changes go.

Organisations that choose paths A or B should deepen automation, strengthen governance and adjust their decision structures incrementally. However, those that follow path C are ready to redesign processes, workflows and decision rights, while reskilling people to fundamentally support creative and strategic co-creation with AI.

There is no universal ‘right’ path. Organisations need to decide a way forward that aligns with their objectives, risk appetite and long-term ambition. And the real risk is indecision.

Embarking on your AI TOM journey

Agentic AI changes how work gets done, decisions are made, performance is optimised and, ultimately, how benefits are realised. This elevates the role of IT from an enabler of workflows to an integrator of intelligence that drives business value.

As organisations start their journey, leaders often ask what their TOM should look like. To arrive at an answer, there are seven questions to consider:

Know where to move first, and why

Businesses that successfully build enterprise intelligence share characteristics that allow them to scale use cases without organisational friction. These are:

  • Governed and adaptive decision-making.
  • Trusted, well-managed data everywhere it’s needed.
  • Architecture designed for seamless AI integration.
  • Secure, reliable and automated operations.
  • Teams with the skills and mind-set to co-work with autonomous systems.

Once these are established, organisations should pinpoint capabilities within IT where rapid AI investment can unlock immediate value and build confidence.

However, it’s important to recognise that they can only scale when capabilities are supported by strong foundations. These act as the structural bricks that ensure AI is deployed strategically, aligned with business priorities and supported by trusted controls and repeatable processes.

Operate with AI, don’t just experiment with it

AI momentum is accelerating, but speed alone doesn’t win the race. What matters is that readiness and capability advance together.

Different sectors will move at a different pace; digital-first organisations surge ahead in becoming AI-first, while regulated industries scale more deliberately. Yet, the direction is universal: AI is shifting TOMs from manual execution to self-improving systems, but only once strong foundations are in place.

Organisations with AI can continue to experiment, but real ROI could remain elusive. To drive maximum value, they must become truly AI-enabled and build the skills and resilience needed to respond and flex to this rapidly evolving landscape. All while placing people at the centre of the transformation.

Did you find this useful?

Thanks for your feedback