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The greenwashing risk round up

Is your company ready to tackle exposure to greenwashing risk?

View or download a copy of the report in Spanish
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Companies are responding to the green transition in multiple ways, from innovating their business models and working with new partners in the value chain to marketing their environmental credentials and communicating their sustainability goals to customers, investors, and the wider civil society. At the same time, stakeholders, regulators, advertising or competition authorities are increasing their expectations and scrutiny of companies, which results in higher greenwashing risk. To minimise their exposure, companies must ensure there is no mismatch between what they say they are doing and what they are doing.

The greenwashing risk round up is a series of short video insights to help companies unravel the regulatory complexity surrounding greenwashing. In each episode, the EMEA Sustainability Regulation Hub brings together Deloitte subject matter experts to explore how your organisation can navigate greenwashing risk and stay true to your sustainability promises.

Episode one:
2 May 2024

Promise keeping, building rigour into marketing and communicating trustHelena Barton (Partner in Sustainability & Climate), Magda Puzniak-Holford (Senior Manager in the EMEA Sustainability Regulation Hub) and Adela Sobaler (Senior Manager in Sustainability & Climate), explore the different ways greenwashing risk can materialise and affect brand, and the steps companies can take to protect themselves from this risk.

Contacts:

Helena Barton, Partner, Deloitte Nordics

Cecilia Dall’ Acqua, Partner, Deloitte Spain

Episode two:
8 May 2024

The role of governance and culture to prevent greenwashing

Marie Voldby (Partner in ESG Assurance), Laura Klapwijk (Partner in FA - Forensic) and Francisco Faraco (Partner in Risk Advisory) look at the key role governance and culture can play in supporting a company’s commitment to preventing greenwashing.

Contacts:

Vanessa Otto-Mentz, Partner, Deloitte Netherlands

Marie Voldby, Partner, Deloitte Nordics

Laura Klapwijk, Partner, Deloitte Netherlands

Francisco Faraco, Partner, Deloitte Spain

Episode three:
16 May 2024

Looking beyond greenwashing risk – misconduct and financial crime

Rozemarijn Bloemendal (Partner in Corporate Law) and Maarten Rijssenbeek (Partner in Forensic and Financial Crime) explore how greenwashing risk can overlap with financial crime, criminal liability and wider ESG misconduct.

Contacts:

Rozemarijn Bloemendal, Partner, Deloitte Netherlands

Maarten Rijssenbeek, Partner, Deloitte Netherlands

Key contacts

Simon Brennan

Deloitte - United Kingdom
Simon Brennan leads Deloitte’s EMEA Sustainability Regulation Hub. Organisations are setting ambitious targets as they journey to become sustainable. The Hub is a source of critical insight and advice to support businesses to better understand and respond to new regulatory requirements, and to assess how best to transform business strategies and operating models.
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Ramon Bravo Gonzalez

Deloitte - United Kingdom
Ramon is Senior Manager at Deloitte’s EMEA Sustainability Regulation Hub, leading the decarbonisation, nature and greenwashing domains. He has more than 15 years of experience in sustainability, economic analysis and public policy. Before joining Deloitte, he worked for Policy Navigation Group, a boutique consulting firm from the Washington, D.C. area, where he managed complex projects across a range of subjects for government, trade association, major corporate, academic, and non-profit organisation clients. These projects ranged from economic and policy analyses for advocacy, to regulatory impact analyses examining the changing nature of legislation and policy regulation. He was involved in a number of subject areas, including: regulatory burden of US federal agencies, economic evaluation of government programs, and economic analyses on the food industries, water regulation, energy efficiency and emerging chemical regulation. Ramon holds a Bachelor's degree in accounting and finance from the Universidad de las Américas Puebla (UDLAP), a M.Sc in Environmental Management and Policy at the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden and a PhD in Management from the University of Glasgow. During his PhD Ramon was also a visiting scholar at Columbia Business School in New York City. Ramon has also served as an adjunct lecturer in advocacy, policy and marketing at the University of Glasgow’s Adam Smith Business School.
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