Patient of the 21st century - chances, challenges and opportunities - Deloitte Digital report

With the progress of digitization of life in Poland, more and more people use mobile applications to monitor their health and well-being. According to the Deloitte Digital report, almost 70% of Poles regularly check their well-being using these digital solutions, and more than half of them analyze their health parameters. It is predicted that the interest in health-promoting digital products will continue to grow in the coming years. However, the key aspect for the development of this market is to increase the digital awareness of the society and build users' trust in applications and their creators.

WHAT KRZYSZTOF WILK, AN EXPERT AND LEADER OF THE LIFE SCIENCES AND HEALTH CARE POLAND INDUSTRY, SAYS?

One of the biggest challenges for producers of mobile applications is the monetization of the services offered. While encouraging existing users to spend part of their budget on using digital solutions is easier, convincing people who are unfamiliar with the product takes much more effort. For this reason, producers of mobile health solutions will probably continue to offer their products in two versions: free and paid

– says Krzysztof Wilk, partner, leader of the Life Sciences & Health Care practice, Deloitte.