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2024 Global Healthcare Sector Outlook

W obliczu transformacji

Globalny sektor opieki zdrowotnej przechodzi obecnie bezprecedensową transformację, napędzaną przez postęp technologiczny, zmiany demograficzne oraz ewoluujące potrzeby pacjentów. W 2024 roku kilka kluczowych trendów ma szansę kształtować przyszłość świadczenia usług zdrowotnych. Jak liderzy sektora mogą się przygotować na te istotne zmiany?

Prognozy dla globalnego sektora ochrony zdrowia na 2024 rok


Kilka lat po wybuchu pandemii COVID-19 systemy ochrony zdrowia na całym świecie nadal borykają się z jej skutkami. Potrzeba obniżenia kosztów i poprawy dostępu do opieki przy jednoczesnym zmaganiu się z niedoborem wykwalifikowanych pracowników zaowocowała intensyfikacją wdrożeń nowych technologii. W latach 2019-2022 inwestorzy private equity przeznaczyli 31,5 mld dolarów na sztuczną inteligencję w medycynie. Finansowanie venture capital, uważane za barometr inwestycji technologicznych w branży, osiągnęło rekordowy wynik 39,3 mld dol. w 2021 r. Choć w 2022 r. zaliczyło spadek o 30 proc. (do 27,5 mld dol.), to jest to wciąż wynik świadczący o stabilnym wzroście w perspektywie ostatnich lat.

Największą szansą powiązaną ze sztuczną inteligencją jest obecnie jej zastosowanie w usprawnianiu zadań administracyjnych i zmniejszaniu związanych z nimi wydatków. AI sprawdza się w tworzeniu dokumentacji, obsługiwaniu procesów przedoperacyjnych czy analizowaniu roszczeń ubezpieczeniowych. Technologia może też pomóc w przewidywaniu wyników pacjentów w oparciu o ich unikalne profile zdrowotne, zalecać metody leczenia, a także ostrzegać lekarzy o czynnikach ryzyka, takich jak alergie i przeciwskazane leki. Z kolei generatywna AI pozwala na analizowanie danych diagnostycznych z różnych źródeł, m. in. z elektronicznej dokumentacji medycznej i urządzeń monitorujących, noszonych przez pacjentów. Technologia ta będzie odgrywać istotną rolę we wczesnym wykrywaniu chorób, interpretowaniu wyników badań obrazowych i identyfikowaniu pacjentów wymagających najpilniejszego leczenia.

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In the wake of the COVID-19 pandemic, healthcare systems worldwide are embracing emerging technologies to address ongoing challenges, including cost reduction, improved access to care and a shortage of skilled workers. AI and other technologies offer the potential to personalise patient interactions, streamline administrative and care processes and free up clinicians to focus on complex procedures. Sustained investments in technology are crucial to fully harness its potential and transform healthcare delivery.

Key takeaways:

  • Healthcare providers are partnering with tech companies to develop AI tools that can better predict clinical outcomes, enhance radiological imaging and optimise sleep monitoring.
  • AI has the potential to transform healthcare by optimising both administrative functions and care delivery. It will have financial and non-financial benefits, such as improved care quality, enhanced patient experience and greater clinician satisfaction. Private providers may gain the greatest benefits from optimisation in care, claims and provider relationship management.
  • Predictive AI could forecast patient volumes and help hospitals adjust staffing and resources by predicting future resource needs, analysing detailed data and identifying high-impact patterns and trends.
  • AI is quickly becoming a competitive necessity in the healthcare sector. Yet many organisations are still understanding what AI can mean for them. Deloitte created the AI Dossier to give leaders in different industries summaries of key issues and opportunities and how AI can help to achieve them.

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Rising healthcare costs pose a challenge to quality, access and affordability worldwide. The COVID-19 pandemic intensified staffing shortages, inflation and demand backlogues, driving up costs further. Technology-enabled models offer potential solutions for delivering more efficient and cost-effective care. To address the rising cost of healthcare and improve accessibility and affordability, countries should explore innovative solutions that leverage technology to enhance care delivery models. This includes utilising telehealth, remote monitoring and artificial intelligence to optimise resource allocation, streamline processes and personalise patient care.

Key takeaways:

  • While workforce expenses are a major driver of rising health costs, other factors also contribute. The cost of maintaining care facilities is one factor.
  • Healthcare organisations globally are beginning to implement innovative technologies such as virtual wards and AI-enabled diagnostic tools to reduce costs of age-related care. Providers also are investing in technology to accelerate diagnoses and reduce treatment costs for chronic diseases.
  • Medical tourism has become increasingly popular among businesses and insurance providers as a means of bringing down healthcare costs. This is particularly true of patients in the US.
  • The current cost environment requires new strategies to transform the organisation. Traditional cost-cutting may no longer be enough. Instead, healthcare organisations should transform themselves by building new capabilities, relationships and competencies.

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The global healthcare sector faces a severe shortage of workers, with projections indicating a shortfall of 10 million by 2030. This shortage is driven by various factors, including burnout, limited talent pipelines, demographic changes and migration rates. The demand for healthcare workers is expected to surge by 29% in the next decade, requiring transformative measures to address this critical challenge. The challenge is profound—and global but how can the industry bring a change in their care models?

Key takeaways:

  • Clinician burnout is one of the key causes of the healthcare sector’s labour shortages.
  • To retain and attract the clinical workforce, healthcare leaders have a responsibility to rebuild their trust and restore meaning, value and purpose in their industry. Listening to frontline workers, recognising their clinical autonomy, elevating their voice to leadership and building an inclusive culture are some ways organisations try to achieve this.
  • In addition to building trust and paying clinicians more, technology could ease some of the biggest contributors to burnout, such as administrative tasks. AI has the potential to take over documentation burdens, handle pre-op workflows and assist with insurance claims.
  • Providers looking to help improve their recruitment and retention may need to consider transforming their care models and redesigning jobs.

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The traditional healthcare model, focused on treating illnesses after they occur, is shifting towards a holistic approach that addresses social determinants of health. This integrated model incorporates social and healthcare services to prevent illness and promote well-being. To transition to a social determinants-driven healthcare system, governments and healthcare providers should invest in the social care workforce and implement holistic service delivery models that prioritise prevention and address the needs of underserved communities.

Key takeaways:

  • A number of countries are embarking on partnerships to build a more resilient roster of social care talent—and to increase the attractiveness of these careers.
  • Another focus for governments is ensuring that investments in the social determinants of health are equitably distributed across underserved populations.
  • Delivering social care services to underserved populations is a perennial challenge that was exacerbated during the pandemic. Technology can help. Numerous examples show how technology can support inclusiveness while serving a broad range of populations.
  • Providers that strive to prioritise social care as part of their commitment to deliver on whole health should establish sustainable frameworks for workforce recruitment and training.

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Climate change poses significant health risks, particularly in low-income areas with poor health infrastructure. The healthcare sector needs to adapt its practices to mitigate the impact of climate change on patient care and healthcare delivery. Healthcare organisations should implement sustainability measures to reduce their environmental impact and improve resilience to climate change. Additionally, healthcare providers should work with policymakers to develop climate-resilient healthcare infrastructure and collaborate with community organisations to address the social determinants of health that are exacerbated by climate change.

Key takeaways:

  • There are severe heat crises in regions unaccustomed to dangerously high temperatures. One of the ways hospitals are addressing acute energy insecurity and that affects the delivery of care is by building resilience into their operations.
  • Sustainability regulations vary from region to region. In the absence of a comprehensive supplier engagement programme, standardisation or clear mandates, breaking down the barriers between purchasing and clinical care can be challenging.
  • Measuring environmental impact and being able to compare and learn from peers on how to minimise impact is another way the healthcare sector can build more sustainable systems.
  • A commitment to information sharing can also influence health outcomes for populations disproportionately affected by social determinants of health.

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