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Deloitte’s outlook for sports investment in 2023

A snapshot of sports M&A trends and market activity

A new influx of capital will be invested in sports in 2023 as new stakeholders are attracted to the prestige and potential returns that the industry offers.

In 2023, despite the challenging macroeconomic climate, we expect to see a new influx of capital flow into the sports sector.

Download Deloitte’s outlook for sports investment in 2023 to gain new data, analysis and insight into:

  • Why investor interest is being drawn to sport
  • What kind of assets will pique investor interest in the year ahead
  • Where investment is impacting sports organisations
  • How a new generation of investor will shape the industry in the long-term
  • Which portfolio approaches are best positioned to drive financial returns

About Deloitte’s Sport M&A & Transaction Support Practice


Deloitte facilitates major sports transactions; supporting client investment and providing end-to-end M&A services to create value for private and institutional investors. Our areas of expertise include:

M&A strategy: Providing early-stage advisory services regarding the potential to make an investment/divestment.

M&A advisory: Project managing the negotiation and execution of acquisitions and divestments, including deal structuring, holding periods and efficient exit periods.

Transaction support: Providing a full range of commercial, financial and tax due diligence processes, including transaction implementation services such as contractual protections and management incentive plans.

Post-transaction support: Providing strategic advisory services including strategy development, operating model review and digital transformation.

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