The Future of the Consumer Industry
Buying into Better™
Think the world has changed over the last decade? Just wait.
Prepare to lead in the future of the consumer industry.
The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future.
The coming years of change
Change is a staple of humanity. And nowhere is the velocity of change more evident than in the future of the consumer industry. The industry is currently facing a once-in-a-century economic, social, and technological transition.
To add complexity, this is happening against a backdrop of significant challenges, such as accelerated climate change, growing economic inequality, declining trust, increasing polarization, and worsening global financial conditions. Not only do companies need to navigate this once-in-a-century transition, but they should do it with an eye toward addressing critical issues for society and the planet more broadly.
Download the Future of the Consumer Industry: Buying into better report
The coming years of change
To harness the opportunities brought on by major forces of change in the consumer industry and boldly lead their organisations into the future, executives should understand the implications of these changes along three dimensions of business: markets, models, and mechanics.
Six forces of change
Through a series of conversations held over 18 months with more than 800 consumer industry executives, analysts, academia, and luminaries, along with input captured and monitored monthly in Deloitte's ConsumerSignals, Deloitte has identified six forces that will play a fundamental role in shaping the future of the consumer industry over the next decade. These trends don’t exist in a vacuum; the collective movement and acceleration of these forces will create a new competitive landscape where opportunities will emerge and innovation will drive the industry forward.
The agency to harness change and build a better tomorrow
The future isn’t preordained. Instead, we construct our future one choice at a time. We have the influence, agency, and power to choose where we are going, and to shape the future of the consumer industry - and the world - for the better. What future do we want, and more importantly, what future do we have the courage to engineer? To navigate this ever-changing landscape, current - and future - consumer industry leaders need to recognize, monitor, and assess the six forces for effective scenario planning. The future will require companies to understand the implications of their decisions - and create a new approach to markets, models, and mechanics - as they chart their paths to buying into better.
Customised Future of Consumer workshop
Dive deep into the evolving behaviours of today's and tomorrow's consumers. Discover the forces set to redefine the industry and learn how to position your company for success over the next decade. Our tailored workshops provide insights to unlock your business’s greatest growth potential.
Curious about how these shifts can impact your company? Sign up to request your own customised Future of Consumer session.
"We believe the future isn’t something to be predicted, but instead created. Forward-thinking consumer organizations should take on bold decisions concerning markets, models, and mechanics to be a valued brand of tomorrow. Ultimately, we will all need to buy into better."
Dominique van Seggelen - Futurist Consumer Industry NL
Step into the future with our engaging "The Future of Consumer Industry" series. Our consumer sector experts have curated a wealth of knowledge, ready to unveil the next big things in Automotive, Consumer Products, Food, Transportation & Hospitality, and Retail. Click here to access the episodes and gain a fresh perspective on tomorrow's consumer landscape.