DX Unplugged: Driving business-led transformation

Helen Cassar      

Senior Manager, Customer Service, GO plc  

Helen Cassar is a senior executive with 20+ years’ experience leading transformation across telecommunications, iGaming, software, and outsourcing. At GO plc, she leads 100+ people, driving digital customer engagement, process automation, and cross-border operations. Helen connects technology with business impact to deliver personalised, digitised experiences, maximising digital adoption while leaving no one behind. She highlights real CX trends, customer journeys, and automation, empowering employees and sharing practical stories that show how transformation improves both people’s and customers’ lives.

Bede Payne

Senior Manager, Technology & Transformation, Deloitte Malta

Bede is a strategy, policy and transformation professional. He has worked in Asia, Oceania, and Europe across sectors as diverse as trade, transport, and infrastructure. He has a strong policy, advisory, strategic communication, and stakeholder management background.

Bede joined Deloitte Malta in 2023, bringing with him 18 years’ experience in policy, trade, and infrastructure across both the public and private sector. He has worked in senior roles in Asia, Oceania, and Europe and has a passion for transformation, strategy and leading change.

Bede is a key member of Deloitte Malta’s Transformation and Strategy team, working across sectors to advise, support, and deliver on significant transformation projects, particularly in relation to technology and/or ESG.

David Tabone

Chief Executive Officer, The Convenience Shop

Mr David Tabone has been appointed as Chief Executive Officer of The Convenience Shop group with effect from the 2nd January 2025. Mr Tabone has over two decades of experience in the fast-moving consumer goods (FMCG) and hospitality industries. Prior to his role with the Group, Mr Tabone served as the CEO of Tryfon Tseriotis Ltd, a leading FMCG company in Cyprus, where he received significant accomplishments, including being named as the 4th Best Great Place to Work in Cyprus and recognised as a Top 150 CEO’s in Cyprus by Forbes. Prior to this role, Mr Tabone was the Senior Sales & Brand Manager of Alf. Mizzi & Sons (Marketing) Group, Malta’s leading FMCG distributor. During his tenure, Mr Tabone led the Sales & Marketing Departments in Retail and Foodservice and played a pivotal role in establishing the ‘Very Short Shelf Life’ Department. Mr Tabone holds a degree in Hospitality Management from the Institute of Tourism Studies in Malta.

Ian-Edward Stafrace

Chief Strategy Officer, Atlas Insurance PCC

Passionate about innovation strategies and managing uncertainties to seize opportunities. He has had various roles within the Atlas group where he began in 2000 in commercial underwriting and eventually lead risk, compliance and business intelligence functions. He has further expertise in EU based insurance protected cell structures, from traditional captive models to new consumer InsurTechs using smart contract blockchain technology. He is also Risk Manager and Chair of the Risk and Regulatory Committee of Merill SICAV plc, a UCITS collective investment scheme. To help promote and advance risk management in Malta, he co-founded the Malta Association of Risk Management (MARM) where he is currently a board member. He is an MSc Risk Management graduate from Birmingham City University with his dissertation focused on developing a risk management framework for EU Insurance Protected Cell Companies that also meets Solvency II Pillar 2 requirements. He is a Fellow of the Chartered Insurance Institute and Certified Fellow of the UK Institute of Risk Management.

Loic Mosse

Platform Lead, Salesforce

Loïc worked with a panel of startups and large digital companies in Europe before joining Salesforce in 2006 as Account Executive. He held Sales leadership roles in Western and Southern Europe as Regional Vice President, before joining the publisher’s Platform entity in 2022, with the mission of developing the innovation, security and data privacy business in the Southern EMEA region. Loïc received a Master’s degree from the Institute for Political Studies of Lyon in 1993, and a Msc in Business from EM Lyon in 1996.

Robert Debono

Head of IT Strategy, Bank of Valletta

Robert is a seasoned executive with a rich background in top-tier management roles across diverse sectors, encompassing both public and private domains. His expertise spans the spectrum of services and manufacturing industries, underscored by proficiencies in information technology, strategic planning, project management, human resource development, training, and change management.  Robert holds a Doctorate in Business Management, specialising in Digital Enterprise Transformation and Practice. His research focus delves into the intricacies of organisational digital transition within agile market environments. Complementing this academic achievement, Robert possesses a Master's Degree in Business Management, backed by a Bachelor's degree in International Relations with Human Communication as a secondary area. Additionally, he holds a National Diploma in ICT, supplemented by an array of industry certifications. Notably, Robert also commands a trainer warrant in Engineering Design, further enriching his multidisciplinary skill set. Throughout his career, Robert has taken on pivotal roles, including that of Chief Information Officer, IT System Operational Authority (ITSOA), National Systems Administrator for EU Funding, Head of EU National Agency, European Union Commission expert for Educational Programmes, Change Management Principal and well as that of Business Consultant. His contributions have been instrumental in spearheading various digital transformation initiatives and implementation of robust governance standards both locally and internationally.