Digital Contract Services
Harnessing the potential of digital contracts
Services now dominate the outsourcing industry, driven by digital transformation, technological advancements, and the increasing demand for expertise in each functional area within the organisation. Organisations are now expected to be proactive in governing outsourcing contracts to minimise risk and value leakage to achieve business goals in this current environment.
The de-influencing trend
To buy or not to buy
During 2024–2028, the influencer market is expected to reach US$ 35.09 billion in 2024 and US$ 52.05 billion by 2028 at a CAGR of 10.36 percent.
Influencer marketing is a form of social media marketing in which companies pay popular figures on social media platforms to creatively promote their content. Followers of influencers drive eyeballs and sales for brands as an influencer’s recommendation of a good product or service is taken seriously. This has frequently resulted in consumers spending more money on things they do not need. To counter this concept of overspending, many on the internet are taking the de-influencing route.
De-influencing is a trend in which social media creators influence their audience's purchasing decisions by suggesting them what not to buy or recommending low-cost alternatives to expensive products.
Reasons for the de-influncing trend
Peeyush Vaish
