Services now dominate the outsourcing industry, driven by digital transformation, technological advancements, and the increasing demand for expertise in each functional area within the organisation. Organisations are now expected to be proactive in governing outsourcing contracts to minimise risk and value leakage to achieve business goals in this current environment.
The sports landscape in India has undergone a substantial transformation at various levels and is expected to evolve. Due to proactive government initiatives and increased fitness awareness, people of all ages and backgrounds are now embracing sports.
Traditionally, Indian sports relied on government initiatives and substantial investments from public institutions for professional and infrastructural growth. However, private and corporate entities are now showing interest by contributing to athlete development, team and project financing and holistic Corporate Social Responsibility (CSR)-driven sports development.