Economic impact of the film, television, and online curated content (OCC) industry in India, 2024

Market size

• The film, television, and online curated content (OCC) industry in India generate a combined revenue of approximately INR 110k Cr (US$ 13.1 Bn) in FY2024, growing 18% since FY2019.

• In the base case, the film, television, and OCC industry are anticipated to grow at a CAGR of 6 to 7% over the next three to four years reaching a combined revenue of approximately INR 147k Cr (US$ 17.5 Bn) in FY2029P.

• However, with the right strategic enablers and drivers in place, the industry may be able to see a high growth trajectory of 9-10 % CAGR vis-à-vis the expected 6-7 % reaching a combined revenue of approximately INR 165k Cr (US$ 19.7 Bn) in FY2029P.

Film, television, and OCC industry revenue in India 

Economic impact of film, television and OCC industry

A snapshot of the direct and total impact (direct + indirect + induced impact) of the film, TV and OCC industry is provided below.