With a background in software development, product management and data-led problem solving, he brings a technology informed perspective to helping businesses identify, support and maximise the value of their innovation activities. He has extensive experience supporting companies operating in complex, fast moving environments, translating technical work into robust, commercially relevant claims. In addition to his client work, Adrian has a particular focus on the intersection of tax, technology and product development, including the design of digital tools and platforms that improve the way innovation incentive services are delivered.