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Digital Consumer Trends

The Irish cut

Explore insights into digital behaviours

The Digital Consumer Trends Survey is a global report measuring consumer preferences and habits around digital products and services. Spanning over a decade, our research in this field has tracked consumer behaviours across the history of smart devices - from the early adoption of smart phones through to the growth of smart speakers and the introduction of 5G.

Over the past 13 years, the Digital Consumer Trends Survey* has become firmly established within the technology, media and telecoms industry as a measure of digital consumer preferences and behavioural changes. The 2022 data set includes approximately 36,150 respondents across 21 countries and 4 continents.

Digital Consumer Trends 2021

One of the components of our 2021 Digital Consumer Trends survey centres on Irish consumer attitudes and actions to data privacy. 

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