Consumer exposure to digital incidents is significantly increasing, driving a disconnect between consumer and organisation confidence in digital use.
Is digital transformation happening too fast for consumers, or are the priorities and processes organisations put in place to protect consumers against digital risks going unseen?
Our Global Digital Risk Survey 2022 'See the Unseen' explores everything from autonomous vehicles and banking apps, to customer services and fake content, to identify what business leaders should prioritise, and the vitality of an organisation-wide approach to build confidence in digital technologies.
he Global Digital Risk Survey 2022 ‘See the Unseen’ analyses confidence in digital technologies amongst consumers and organisations. Specifically, it explored sentiments and experiences around the safety, security and sustainability of digital technology, the risks induced by such technology, the repercussions and concerns of digital incidents and the responsible and accountable business leaders. Over 1,000 business leaders and 5,300 customers were interviewed, across financial services, the public sector, consumer products and many more industries. Input was gathered on an industry-wide and global scale- from APAC and EMEA to UK and the Americas - looking to determine the state of, and how to build, digital confidence.
he Global Digital Risk Survey 2022 ‘See the Unseen’ analyses confidence in digital technologies amongst consumers and organisations. Specifically, it explored sentiments and experiences around the safety, security and sustainability of digital technology, the risks induced by such technology, the repercussions and concerns of digital incidents and the responsible and accountable business leaders. Over 1,000 business leaders and 5,300 customers were interviewed, across financial services, the public sector, consumer products and many more industries. Input was gathered on an industry-wide and global scale- from APAC and EMEA to UK and the Americas - looking to determine the state of, and how to build, digital confidence.
The existence of this gap has clear implications for the future success, and even viability, of transformative and innovative corporate strategies about digitisation – including those that deploy artificial intelligence (AI), cloud, automation, machine learning, and data analytics. For every digital decision made risk must be considered.
At its simplest, this means looking at how to make the digital unknown unknowns visible and making a conscious decision about how to manage their implications. Doing this proactively will build confidence/ reassurance that the desired output is being reached effectively. It will also help to bridge the confidence gap. But beyond this, it provides the opportunity to differentiate; by seeking new ways to develop your digital footprint, it will help maximise the commercial and societal value of digital as well as augmenting reputation.
Responding effectively to this digital confidence gap requires answering key questions
Chapter 1 - People v technology - who’s in control?
The confidence disparity between consumers and organisations could indicate a dilemma balancing commercial digital strategies with what consumers are comfortable with.
We explored 26 use cases of digital technology to understand how an equilibrium could be reached.
Digital control is paramount; people are happiest using technology when they feel that they are ultimately in control of it. The more that the human actor has the authority to override or cancel a digital process, the more confident they are.
Chapter 2 - Consumer experience - the biggest digital risk to your business?
While 72% of consumers have experienced an adverse digital incident in the last year, the majority did not relate to issues with the technology, and instead concerned problems with the interaction between humans and technology.
The most prevalent issue was customer services being unable to help the consumer with a problem, experienced by 23% of participants. The failure to provide human support is seen as more annoying than technology failure itself.
Chapter 3 - Business leaders feel in control, but are they?
75% of business leaders are confident in their ability to deliver on their responsibilities when it comes to identifying and managing digital risks.
However, when asked how mature their organisations were across a spectrum of core digital risk capabilities, more than a third of business leaders (34%-39% depending on capability) acknowledged that they were either not mature, still scoping, or had simply not considered the risks.
The repercussions of digital incidents reinforce the need of a cross firm approach. What priorities do you need to be aware of and how can you address them with confidence? Select your role below to find out more.
How can you ensure the right processes and channels are established to ensure technology is safe, secure and sustainable?
Although business leaders are confident in their ability to deliver on their responsibilities in relation to digital risk, they report business maturity against a spectrum of core digital risk capabilities as low.
Patterns of ownership of digital risk remain hugely varied. How can you encourage collaboration between leadership teams and ensure all digital decision making takes risk into consideration?
72% of consumers have experienced an adverse digital incident in the last year. Incidents do occur, but long-term consideration of people and process will help drive innovation built around customer-centricity and enhance competitive-edge.
Over 50% of consumers don’t think digital interactions with businesses are ethical. Digital can’t happen in isolation - how can you build consumer confidence and help consumers feel in control?
How can you ensure all levels and lines of the business have confidence that technology use and deployment is safe, secure and sustainable?
The more a user has the authority to override or cancel a digital process, the more confident they are because they retain control. This doesn’t just have applications for consumer experience, but also internal business processes. As new technologies are rolled out, consider:
72% of consumers have experienced an adverse digital incident in the last year. Incidents do occur, but long-term consideration of people and process will help drive innovation built around customer-centricity, and enhance competitive-edge.
53% of consumers feel they have become more at risk from digital technologies over the last year, and only 40% of consumers currently feel adequately informed by organisations about their digital policies. As business demands accelerate, it will become even more important to have the right people and processes in place to enable safe, secure and sustainable technology innovation.
How can you enable safe, secure and sustainable digital innovation, and safeguard against digital incidents?
55% of consumers say increased regulation will improve their confidence in digital innovation, while only 40% feel adequately informed about digital practices.
72% of consumers have experienced an adverse digital incident in the last year. Incidents do occur, but long-term consideration of people and process will help drive innovation built around customer-centricity and enhance competitive-edge.
How can you ensure risk management enables safe, secure and sustainable digital innovation, and isn’t seen as a blocker to progress?
Less than 5% of organisations cite risk functions as the owner of digital risk, but all business leaders must play a wider role to ensure business behaviours are in line with the risk appetite of and regulations applicable to the business.
55% of consumers say increased regulation will improve their confidence in digital technologies, but there is also a need to build internal reassurance as regulatory requirements change.
How can you ensure risk management enables safe, secure and sustainable digital innovation, and isn’t seen as a blocker to progress?
Less than 5% of organisations cite risk functions as the owner of digital risk, but all business leaders must play a wider role to ensure business behaviours are in line with the risk appetite of and regulations applicable to the business.
55% of consumers say increased regulation will improve their confidence in digital technologies, but there is also a need to build internal reassurance as regulatory requirements change.
How can you ensure risk management enables safe, secure and sustainable digital innovation, and isn’t seen as a blocker to progress?
Less than 5% of organisations cite risk functions as the owner of digital risk, but all business leaders must play a wider role to ensure business behaviours are in line with the risk appetite of and regulations applicable to the business.
55% of consumers say increased regulation will improve their confidence in digital technologies, but there is also a need to build internal reassurance as regulatory requirements change.
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